Sunday, 15 December 2013

Entertainment - Whats on at the cinema over the Christmas period?

Image Source - http://www.macarts.co.uk/Images/Hires/Cinema_Picture.JPG

As it has been for year and year going to the cinema is a massive trends. Who doesn’t love going to the cinema to see the biggest new film with all the hype and escape from reality for a few hours.
I recently made a post about The Secret Life of Walter Mitty that is coming out over the Christmas period, that it just one of many good film that are going to be on offer. So I thought id make a post about what else I am and you should be getting excited to see! I will be for sure going to see these films, get my Orange (EE) Wednesday’s and get myself down to the cinema! Can’t wait!

Anchorman 2: The Legend Continues


American Hustle


The Hobbit: The Desolation of Smaug


The Wolf of Wall Street



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Entertainment - The Secret Life of Walter Mitty



Not so long ago I visited the cinema to watch the new Hunger Games, as always there were the adverts and trailers prior to the film, but this time there was something a little different. On came a short video from Ben Stiller introducing his new film The Secret Life of Walter Mitty! He gave a well-put together speech about the effort that had gone into the story, and how it was a personal favorite of his. He then introduced the trailer, which was unusually long; in fact it was just over 6 minutes long. Watch it below!


So having watched this trailer and hearing what Ben had to say, wow. This film just looks fantastic, I have to admit this type of film isn’t normally for me. However when Ben Stiller puts his mind to something, it normally turns to gold. This story looks like one that is filled with both ups and downs, with moments of comedy too.  I think in the instance the extended trailer works well, really gives you a feel for the story and exactly what it will be about, I think this will convince more people to go and watch.
I personally will be going to see this film and can not wait, it is released on Boxing Day, go and watch it!

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Advertising - Barcelona have new sponsorship deal!


Barcelona FC has agreed a new football shirt sponsorship deal with Intel, but with a twist.  The logo of Intel will be printed on the inside of the football shirt, then hoping that when the player score they would preform the classic celebration of pulling their shirt over their head.
This will now mean that Barcelona FC will receive even more money from sponsorship deals, reportedly an extra £15m over four years. Barcelona FC are currently the second richest football team in the world taking £384 annually, but this new deal will take them further, and who know who will be sponsoring what next.
Personally I think this a great idea, players have been using this sort of advertising for years, normally they would have a t-shirt udder their football shirt will a personal message on, but this new type of message will earn them money.
Football is already one of the world’s richest sports and is now set to make even more money, I am sure many more brands and clubs will set up the same under shirt sponsorship deal. Fantastically clever way to advertise.

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Saturday, 14 December 2013

Technology - Greenest Supercomputer


As it is these days the need to be green with energy is a big trend, and a must if we are to preserve the Earth. A computer has been unveiled at Cambridge University that claims to be the greenest supercomputer to date.
I think the biggest thing that can be taken for this is that need to go green, and how people are developing the technologies to make computers just as high spec as other but that are much cheaper and greener to run. Where will this take us in the future with electrical devices becoming greener by the day this must mean that are going to become cheaper to run, this will surely save people money and save the planet at the same time.
If this kind of thing does take affect then it will be easy to market for and a nightmare to market against, but we will have to see how the green energy technology development plays out, should be interesting.

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Technology - Back on the moon!


Jade Rabbit has landed; an unmanned spacecraft has safely landed on the surface of the moon! It is first time in 37 years that this type of landing has taken place. China, who are heading the project, are taking a big step in becoming global players in the space race.
This is big news in terms of space, as this being the latest landing on the moon, scientists will be able to gather loads of new information on how it works, look for life and developments into space safety for people to one day make visits.
In around 12 years China are hopefully that they will be able to get astronauts onto the moon surface, which will again be a massive gain for China and the development of space knowledge.
People are very excited about what these developments will mean in terms of space, people do want to visit space or have holidays in space and these developments can only mean that the possibility of this is getting closer! I think that its very exciting, with people possibly landing on the moon again in the next 12 years I will be for sure watching, and just cant wait to see what developments that will bring.

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Society - Do or die for Brazil, as they rush to finish!


So with the 2014 FIFA World Cup just over six months time, the push is on to get all of the stadiums built and ready for use. In saddening news today a worker on the Manaus Stadium has died, the worked fell nearly 35 meters after a cable has broke.
This is for sure going to raise questions about how safe the construction is within the constructions, are things being over looked and safety not up to standards?
The demands that countries that take on the World Cup or Olympics face are very high, the need to make their games much bigger and spectacular than the last one. Is it going to far with many countries spending billions and billions to create new stadiums, and pushing works over the edge.  Yes its great for the country that does host as they can world coverage, and if a good games is held, they receive great reviews, therefore looked upon as a great nation.
The countries do though need to make sure that everything that is built for the spectacles is done safely and if possible with no casualties. It need to be built to a standard that is safe, that is safe to be used by the thousands of fans that will be travelling there to watch the sporting events.  

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Entertainment - Beyonce goes digital


Beyoncé has released her latest album on iTunes, digitally. The album has been released only on iTunes and will not be in stores until approximately the 21 December.  This could be a smart move for Beyoncé, as fans will want to buy it as soon as possible so they will buy the digital, but they may want physical copy too so they will also buy that at a later date.
It seems that she may have also made this choice so that the album doesn’t get leaked prior to release, as happens so often these days. Normally copies will get stolen and released on the Internet before the album is actually released. Where as this time minimal tracks from the album have found their way onto the web before Beyoncé herself released it onto iTunes.
I think that personally this is a good idea, and that it if anything will boost the sales of her album, therefore creating more revenue. I am not a Beyoncé fan, but if I was I think this would grab my attention, and possibly make me look to buy it early, digitally online.

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