Barcelona FC has agreed a new football
shirt sponsorship deal with Intel, but with a twist. The logo of Intel will be printed on the
inside of the football shirt, then hoping that when the player score they would
preform the classic celebration of pulling their shirt over their head.
This will now mean that Barcelona FC will
receive even more money from sponsorship deals, reportedly an extra £15m over
four years. Barcelona FC are currently the second richest football team in the
world taking £384 annually, but this new deal will take them further, and who
know who will be sponsoring what next.
Personally I think this a great idea,
players have been using this sort of advertising for years, normally they would
have a t-shirt udder their football shirt will a personal message on, but this
new type of message will earn them money.
Football is already one of the world’s
richest sports and is now set to make even more money, I am sure many more
brands and clubs will set up the same under shirt sponsorship deal. Fantastically
clever way to advertise.
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