Just over a month ago I posted about a new flavored
Ben & Jerry’s Ice Cream flavor called Scotchy Scotch Scotch, that was released
in conjunction with the new Anchorman 2 film and the main character Ron
Burgundy. But it seems this was not the end for Ron Burgundy.
Ron has been popping up everywhere, from
news shows where he has co-hosted for an actual news channel, Dodge car advertisements
and was the announcer at a Canadian Olympic trials event. It appears that
anything he touches turns to gold, all media coverage he has been involved has
resulted in that brand getting plenty of attention, whether that be increase in
sales or viewing numbers. This strategy to build media coverage for the film
itself has worked well, lets hope that will be as successful as everything else
has been in.
The most recent appearance for Ron was to
accept an award on Will Farrell’s (actor who plays Ron Burgundy) behalf at the British
Comedy Awards, where he made jokes about Will Ferrell, about how he wasn’t funny.
I think they are making a great effort
to promote the film, and in these circumstances it seems any publicity is good
publicity.
No comments:
Post a Comment