Video Source - http://www.youtube.com/watch?v=3KZeO5oc428
This post is about an advert for Specsavers, an advert that
is part of the “should have gone to Specsavers” tagline campaign. The advert
features a bingo hall filled with OAP’s, when a fitness instructor comes into
the room believing that she is in the room for her fitness class. She the
proceeds to start and the bingo players then join in for a comical effect.
I think the advert itself works very well; it’s very funny
and something people may be able to relate to. It’s a funny antidote that
people wouldn’t really want to have it to them, so they begin to question their
own eyes and possibly consider going to get their eyes checked out at
Specsavers.
The part that stands out for me is the use of the hash tag,
something that I personally haven’t seen before on a Specsavers advert. They
use the #shgts, which is just an abbreviation of “should have gone to
Specsavers”. It’s not the actual hash tag itself, it’s the fact that they now
have and use one. They have adopted the hash tag because it can get them connected
online, promote their brand through trends and word and mouth, completely free.
This will then gain them followers and Specsavers will then be able to post to
these followers and advertise to them.
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