I came across this advert recently for Land Rover; the
advert itself is not new it is from May 2011. The reason I have added this to
my blog is because I think that it is a great piece of advertising, the way
that RKCR/Y&R have captured exactly what the Land Rover brand is about,
adventure in their vehicles. What better way to represent this than thought the
imagery of passport and passport stamps (which you receive when entering into a
country). They way they have built up an image using passport stamps to visually
create the Land Rover defender, visual communicating the idea of exploring the
world in the Defender vehicle. I think this a great example to how to visually communicate
what a brand stands for in a very simple but effective way.
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