Source - https://cod.monsterenergy.com/#code
Monster energy drink has partnered up with
Call of Duty to promote both monster and the new Call of Duty: Ghosts game
coming out in November 2013. The promotion
they are running is the packaging on the Monster cans themselves, customers who
have bought the promotional cans will be able to enter competition draw, redeem
downloadable content on Call of Duty: Ghosts as well as in game rewards like
double XP. To me this shows a great
trend in the gaming world and how it can be further promoted with an energy
drink product, that in a way is unrelated. The idea of this is to drive up the
sales of Monster, with gamers wanting to be able to receive the ‘free’ rewards
that come with purchasing the drink. These co-brand partnerships will allow
this sale boom to happen, with the trend in gaming at a current high, more and
more people want to play, and who doesn’t want something for ‘free’. Personally I think it is a great idea, I drink
energy drinks and play call of duty anyway, so this is just bonus for me and
many other alike. This is not the first time a promotion like this a happened,
but they are becoming more frequent as they seem to be very successful. I know
that previously both Doritos and Mountain Dew have run promotions for video
games.
I believe that this is a great idea,
Monster have hit a gold mine, teaming up with a gaming franchise that is
already huge, they are set to make a lot of money in the coming months.
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