Just as the release of Anchorman 2 gets ever closer, the film
has teamed up with Ben & Jerry’s to create a new “Scotchy Scotch Scotch”
flavoured ice cream. The two teams have come together to co-brand this product
packaging. The idea to bring these two different products to create one hybrid
product is great. They will be able to advertise for the upcoming film while
selling product for Ben & Jerry’s, ultimately then creating future revenue
for the film. Very smart advertising, using a smart co-branding team to make
benefits for both partners. This showing a development in the trend for links
between new entertainment products and food & drink products joining forces to promote both the product and the upcoming entertainment product. I think I may just have to try out the Ben & Jerry’s ice cream and I look forward to
watching Anchorman 2!
Below is the latest trailer for the new Anchorman 2 film
coming the 20th December 2013.
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