This new
Christmas themed advert for Cadbury Dairy Milk, created by Fallon is actually
the first Christmas themed advert by Cadbury. Yes it seems strange to think that this is
actually the first, but it is and what a good job they have done.
Cadbury are well known to have “out there” ads,
from the drum-playing guerilla to the eyebrow dancing kids. But through these adverts are great, they
really show the brand and how they are showing their products are all about
having fun and enjoying them.
The trend that Cadbury have joined in here is that
of the seasonal promotion and what better one to join than Christmas. The trend
of brands creating products or advertisements for seasonal periods is just
great. They as a brand are able to catch the zeitgeist of that season so easily.
Year after year the same seasons, such as Christmas have the same underlying characteristics
and it’s so difficult to get something like this wrong. Cadbury in this advert
have captured the idea of Christmas and how it works with there products
wonderfully, full of; fun, enjoyment, family, friends and chocolate!
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