So the latest
edition to the Call of Duty franchise has just been released, Call of Duty:
Ghosts. The new game made over $1bn on its release day, out selling all of the
previous games of the franchise. With many people year on year slating the new
releases of the game, saying that its nothing new and is a dying franchise, how
more wrong could they be? With each year the new edition going on sale and each
year Activision and other developer smash the previous years sales.
But aside for the
hat the franchise gets, people return to Call of Duty because they know exactly
what they are going to get, they are buying into a well-established brand that
is know to have delivered over and over again. The trend for gaming and online
gaming is massive at this moment and with GTA V just being released a couple of
months ago, Call of Duty have done very well to pull they gamers to their
fantastic new edition.
I think this is
where Call of Duty and Activision have made a name for them selves, when people
know what they will get and they are satisfied year after year with this, that’s
great. The have great a fantastic brand image that people are more than happy
to buy into time and time again, what they stand for is just fantastic.
Image Source - http://i1.ytimg.com/vi/SQEbPn36m1c/maxresdefault.jpg
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