So Christmas must be here? Well soon anyway, but for now the
Starbucks red cups are, with all their Christmas cheer. Coming with these
seasonal cups will be their seasonal drinks that bring in increased revenue for
Starbucks.
The smart way of driving customers through the door for this
‘limited’ time product is a great idea. It boosts profits and in recent years
sends social media crazy! In the current trend for internet use, and more
importantly the use for social media, these sorts of limited time products can
thrive. In a quick search on Instagram at 18:00 today, on day one of the ‘red
cups’ launching, it returned over 64,000 hits. These hits would be of images of
people self advertising Starbucks, promoting this ‘limited’ time only products.
With Starbucks promoting these cups as something special to
have, it gives the user the reason to share their experience online, this share
online then promotes the product to basically the whole internet, and all this
advertising is at no cost to Starbucks. A fantastic way to generate business.
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