I visited the House of Peroni today and wow, what a great representation
and celebration of Italian style and culture. The house features many different
things such as; the menu, the bar, the fashion room among other things. Peroni
have brought in many different famous designers/artists work for the house, as
well as work that have been created specifically for the house.
As soon as you enter the house you come across an installation
piece by Andrea the calligraphy graffiti artist. It is a fantastic piece, which
only comes more to life as the day goes on. When the lights go down and the UV
lights take effect, it brings a whole new level to the installation, revealing
more typography.
Then continuing around the house you can visit either of the
two bars that serve Peroni, the room for relaxation, the fashion room, eat in
the kitchen or see a film in the cinema
I thoroughly enjoyed experiencing the House of Peroni, it gave me a great insight into what Peroni are about and gave me a great interpretation of Italian style and culture. I would more than recommend going to visit the House of Peroni, even if it’s just for a beer and to relax.
I thoroughly enjoyed experiencing the House of Peroni, it gave me a great insight into what Peroni are about and gave me a great interpretation of Italian style and culture. I would more than recommend going to visit the House of Peroni, even if it’s just for a beer and to relax.
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