Friday, 22 November 2013

Technology - Samsung IOU


A jury in the US have come to the decision that Samsung owe Apple $290m in damages, for copyright infringement on features of the iPhone used on Samsung models. Samsung are likely to appeal the decision so it seems that this battle is not over, and may stretch on through the future. It would seem that in the court hearings Samsung didn't really bring a big argument and in the end this is why the jury ruled against them, maybe they didn't bring a leg to stand on because they were wrong.
These two companies have been at each other’s throats for years and there will be many more years to come, with both companies being forerunners in mobile phone innovation, more so Apple and then Samsung just copying or should I say stealing.
I myself love Apple products, the attention to detail that go into the crafting of their products is just amazing. To think that it would be acceptable for another company to just steal the ideas is not right and it is great to see something may finally be getting done about this.
Mobile phone design is a big market and it is very difficult for companies not to step on one another’s toes, but if you want to stay competitive and ahead of your competitors then you should not be stealing ideas. They need to come up with something new and exciting. 

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